Knowledge Workers

1) Hire by committee
2) Cater to their every need
3) Pack them in
4) Make coordination easy
5) Eat your own dog food
6) Encourage creativity
7) Strive to reach consensus
8) Don't be evil
9) Data drive decisions
10) Communicate effectively

Versão integral do artigo

SCHMIDT, Eric; VARIAN, Hal – Google: Ten Golden Rules, in «Issues 2006», Nova Iorque: Newsweek, 2005, p 48, 52 – 53.